Benchmarking your SaaS startup

People often ask me questions like:

  • "How many people can I expect to sign up on my SaaS website?"
  • "My conversion rate is x% – is that good or bad?"
  • "My churn rate is x% – is that OK?"
  • "What kind of growth rates are VCs looking for?"

While we have quite a lot of data from our SaaS portfolio companies and from SaaS startups pitching to us (which I'll be happy to share, in aggregated form, in another post), I thought it would be good to increase our sample size by asking a larger number of SaaS startups to provide us with some key metrics:


If you're a SaaS startup I'd love you to participate in the survey. I kept it as short and simple as possible, focusing on three of the most important metrics for early-stage SaaS startups:
  1. Visitor-to-trial signup rate
  2. Signup-to-paying conversion rate
  3. Account churn rate
As soon as I have a meaningful number of submissions I'll share the results (in aggregated form) with the participants and will also publish them here.

Thanks in advance to all participants!


Comments

Post a Comment

Popular posts from this blog

SaaS Funding Napkin, the 2017 edition

Image
Today is January 10, 2017. That means that in ten days, this jerk will become the leader of the free world. Ugh. It still feels surreal to me. In less earth shattering news, the fact that it's 2017 also means that my "SaaS Funding in 2016" napkin needs an update. As a reminder, in the original post I tried to give a "back of a napkin" answer to this question: What does it take to raise capital, in SaaS, in 2016? Today I'd like to take a stab at the (early) 2017 answer to that question. Like in the 2016 version, the assumption is that the founding team is relatively "unproven". Founders with significant previous exits can raise large seed rounds at high valuations early on, so the "rules" are different for them. On another note, when I say "what does it take to raise capital" I mean "what does it take to have an easy time raising capital from great investors ". If your company doesn't meet the (very high) bar pic...
Read more

SaaS Funding Napkin, the mobile-friendly edition

Image
My "SaaS Funding Napkin" , published a few days ago , got lots of love on Facebook, Twitter, etc. Thanks everybody! Some people (rightfully) mentioned, though, that the image is hard to read on mobile devices. So if a napkin has a good format for a desktop or laptop screen, which real-world-analogy could be a fit for mobile screens? You guessed right. Here you go (please scroll down or click here ).
Read more

Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis (Part 1 of 2)

Image
Note: This article first appeared as a guest post on the popular KISSmetrics blog . Thanks to Hiten Shah and Sean Work  at KISSmetrics for publishing it. I'm republishing the post here as a series of two shorter posts, with a few small edits. Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It is from John Wanamaker and dates back to the 19th century. Fortunately, the industry has come a long way since then, and especially in the last 10 to 20 years, new technologies have made advertising more measurable than ever. However, there’s still a considerable gap between what people could measure and what they actually are measuring, and that leads to significant under-optimization of advertising and marketing dollars. In B2B SaaS, which we at Point Nine Capital focus a lot of our efforts on, there are two techniques that I feel are particularly important but not...
Read more