sutton020

“What gets measured gets done” – it seems like the source of this quote, often attributed to management expert Peter Drucker, isn’t certain, but its meaning is clear and very relevant for every SaaS founder. If you want to make sure that you make best use of your scarce resources, you need to have a clear understanding of your objectives and the KPIs that measure your progress towards those objectives. Depending on the stage that you’re in you’ll want to focus on different metrics. I’ve tried to illustrate this in the following diagram: (click image for larger version) As you can see, I segmented the company lifecycle into three major phases: pre product/market fit, post product/market fit but pre-scale, and post-scale (being fully aware that there is no distinct definition of “product/market fit” and “scale” and that the transition from one phase to the next one is a gradual one). At the bottom I noted what these phases usually mean in terms of the stage of your product ...

A little more than a week ago we did the second PNC SaaS Founder Meetup. Around the same time a year ago we organized our first SaaS Founder Meetup in San Francisco, this time we did it in Berlin. Thanks to the incredible speakers and guests who came to the event it's been a truly amazing day, and I think all of the SaaS founders returned with a number of actionable insights which they can't wait to implement. I was going to write a longer post about the event but decided to create some slides instead which hopefully capture a little bit of the great spirit of the meetup. Here you go: If you want to view the presentation on SlideShare, here's the link .