Failure IS an option
Failure may not have been an option for the Apollo 13 mission , but it certainly is an option for startups. In fact, since statistically the majority of startups fail, you could argue that it's the default option. Most successful entrepreneurs have a few failures under their belt, and most "overnight" successes are the result of years' of hard work – and in many cases years' of trial and error. Before writing history with Angry Birds, Rovio had already launched 51 games that you've probably never heard. Brian Chesky described AirBnB as a an "'overnight' success that took 1,000 days" . I've had my fair shares of failures as well. It took me a text adventure for the C64 (never completed), a mail-order business for Amiga shareware (a decent success for a student business, but discontinued when the Amiga died), a PC real-time simulation game (nice game, but didn't manage to get it properly distributed) and several other attempts before ...