sutton020

9 Horror Worst Practices in SaaS Metrics As mentioned in my last post , I recently did a talk about SaaS metrics and I said I'm going to upload the slides. The slides don't contain a lot of text as they were not meant to stand on their own, but I've added a few additional notes to make them a bit more useful.  You can view the presentation on SlideShare . PS: Last week I held a session about the same topic at Seedcamp  in London – thanks Philip and team for inviting me!

Example for a Geckoboard KPI dashboard Last week I spent a day in Stockholm to attend a metrics seminar organized by our friends at Creandum . It was a great event with talks from people of some of the best Internet companies from the Nordic region such as Spotify or Wrapp . Thanks Johan , Joel , Daniel , Frederic  and everyone at Creandum for setting it up and inviting me! I did a talk about SaaS metrics (I'll post the slides shortly), and in the Q&A session Andreas Ehn  asked a really good question: "As a VC, what are the most important KPIs for yourself ?"  Ultimately our #1 KPI is the return that we deliver to our LPs. If you're new to the world of venture capital, LP is short for "Limited Partner" and means the people and funds which have invested in our fund. That return is expressed as a return multiple or as the internal rate of return (IRR). As it obviously takes a lot of time to build (and eventually sell or IPO) great companies it will of cou...