To ask or not to ask (for the user's credit card), that is the question
I've just answered a question on Quora and thought it might be worth cross-posting it here. Just in case there's still someone who isn't using Quora yet (admittedly unlikely given their current growth rate which is absolutely incredible). The question was: "For web apps, is it better to ask for the credit card before their trial starts (e.g., on the signup page) or after their trial expires?" My Quora answer follows below. * * * * * I don't know the answer, and there probably is no general answer, but I recently put together a little model that helps to understand the determinants better: Click here to open the Google spreadsheet The blue values are sample (dummy) input values that you can change. The model is based on the following ideas and assumptions: There are two types of visitors: Those who sign up whether or not a credit card is required (let's call them Group 1) and those who sign up only if no credit card is required (Group 2). There is of ...