By the time you're at $2-3M in ARR, you need a VP of Sales who's done it before
For most SaaS startups, the VP of Sales (along with the VP of Marketing) is one of the most crucial hires they need to make. Unless you have a no/low touch sales model and you're growing virally (a.k.a. you're successfully hunting flies or mice ), someone needs to build a scalable sales organization, whether it's an inside sales team (a.k.a. hunting rabbits or deer ) or a field sales team (a.k.a. hunting elephants ). It's also one of the toughest hires. Jason M. Lemkin gave an epic talk about the subject at our 3rd annual SaaS Founder Meetup, last year in San Francisco . Jason also wrote extensively about the topic on SaaStr . If you haven't read his articles yet, make sure you read all of them. As Jason explained in this post , one of the things that makes hiring the right VP of Sales so hard is the timing. If you try to hire your "Mr. Make it Repeatable" or your "Ms. Go Big" VP of Sales too early , say at $500k in ARR, you'll almost certai...