A closer look at the 6 things to pre-empt 90% of Due Diligence
Since last week's post about 6-7 things to pre-empt 90% of Due Diligence was liked/shared/retweeted quite a bit, I'd like to follow up with some additional details on what exactly SaaS Series A/B investors will look for when you supply them with the data and material that I've mentioned. In my post I suggested that you should prepare a key metrics spreadsheet, a chart with your MRR movements, a cohort analysis, a financial plan, an analysis of your customer acquisition channels and, if you're selling to bigger customers, information about your sales pipeline and details about your largest customers. Let's go through these items one by one and try to anticipate some of the questions potential investors will think about. As a caveat, I'm going to mention some benchmark numbers but it's very important to note that none of these numbers can be viewed in isolation . There is not one number which will determine if investors want to invest. It's always about m...