The 6th DO for SaaS startups – Fill the funnel
Here's another post in my series on DOs and DON'Ts for early-stage SaaS startups : 6th DO for SaaS startups Fill the funnel Or: Focus on inbound marketing, but try lots of things and double-down on what works In this post I'm going to write about lead generation for SaaS startups. When I edit the series later on I might merge it into my 4th DO ( Make your website your best marketing person ) to have one post on marketing. Let's see. To make it clear right away, unfortunately I can't tell you what's going to work for you in terms of getting a large number of potential customers to your site. In fact, my key message is that there is no magic bullet when it comes to lead generation and that you'll have to try lots of things, put in lots of time and effort, double down on what works and execute extremely well. I haven't seen a SaaS company yet which gets more than 50% of its leads from one particular distribution partnership or marketing channel (except may...