sutton020

I usually use this blog when I write new posts. Occasionally I re-publish selected posts on our Medium channel . Lately, however, I've observed myself publishing on Medium first, for the simple reason that the authoring experience is much better on Medium than on Blogger, especially when you're including a lot of pictures.  What can we learn from this? You can lure users away from an old product by offering a much better UX. A bit better isn't enough to get over inertia and to offset switching costs. It has to be 10x better and cheaper , like Sarah Tavel said. (When I say "10x better" I don't mean it literally but figuratively because in most cases I don't know how the superiority of one user experience over another can be measured quantitatively.) If the incumbent benefits from network effects, it's much more difficult. A complete migration from Blogger to Medium would be very painful for me because like you, most of my readers are here – and many ...